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QUAN 2010 Notes Introduction to Business Statistics

Section 2.2 Qualitative Data Displays

Qualitative data is handled differently when displayed, but you are already familiar with many of these different types of charts. We quickly summarize them below.

Exercise 2.2.3.

Definition 2.2.4.

  • Pareto chart: a special type of bar chart used in quality control programs by businesses
    • a distinguishing feature is that they show the categories in decreasing order
  • Pie chart: a useful display when comparing proportions of categorical data. Each segment represents the relative frequency of that category.

Exercise 2.2.5.

Subsection 2.2.1 Contingency (Pivot) Tables

Definition 2.2.6.

Contingency tables (known as pivot tables in Excel) provide a format to display the frequencies of two qualitative variables. Contingency tables allow one to identify relationships bewteen two or more variables.

Exercise 2.2.7.

(Donnelly 2.22)
A regional manager at Macy’s compares customer satisfaction ratings (1,2,3, or 4 starts) at the company’s Medford, Iowa, store (M); Eden, Iowa, store (E); and Darby, Iowa, store (D). The table in the Excel file below shows data from 50 customers. Use Excel to construct a contingency table. What conclusions can be drawn about store location and customer satisfaction?
Answer.