1.
Quiz outcome \(\boxed{5a}\text{:}\)
A company wondered if people liked the user interface of their upgraded website. They survey a random selection of their customers.
Suppose that for \(n=45\) surveyed customers, 32 preferred the new user interface.
(a)
Find a \(95\%\) confidence interval for the proportion of all the company’s customers that prefer the new interface.
Answer.
\(\alpha=1-0.95=0.05\text{,}\) \(\alpha/2=0.025\)
\(\overline{p}=\frac{32}{45}\approx 0.7111\)
\(z_{\alpha/2}=NORM.S.INV(.025+.95)\approx 1.96\)
Convidence interval formula: \(\overline{p}\pm (z_{\alpha/2})\cdot\left(\sqrt{\frac{\overline{p}(1-\overline{p})}{n}}\right)\)
The confidence interval is approximately:
\begin{equation*}
.7111\pm (1.96)\left(\sqrt{\frac{.7111(1-.7111)}{45}}\right)\rightarrow \boxed{ (0.5787, 0.8435) }
\end{equation*}
(b)
Suppose the company claims that at least \(85\%\) of all the company’s customers prefer the new interface. Does the confidence interval you found support this claim? Explain why or why not.
Answer.
No, it does not. We are \(95\%\) confident that \(p\) is between \(57.87\%\) and \(84.35\%\text{,}\) and \(85\%\) is larger than \(84.35\%\text{.}\)
